Creative
Sara Tamby Lim

Key responsibilities: creative direction / storyboarding / direction on set / assembling crew / pre & post production / design

Make Your Move is a dynamic video-first campaign that uses special effects to showcase sportswear brands at M&S. From running to boxing to yoga, the mood is energetic and motivating. Alex Scott, former English professional football player, features as one of our cast stars.

Every aspect of this campaign was creatively overseen in-house by myself, while working with global teams of talent to craft every detail: music composition, video direction, casting, production, editing and special effects.