I’m Sara, a creative with expertise in art direction, production and design.
I have worked in the fashion, fine art, beauty and luxury sectors for the last ten years. My creative work has been featured in Fashion Journal, AnOther Magazine, Frankie Magazine, Sydney Morning Herald and Buro247. My 360 campaigns have reached across the globe spanning London, Hong Kong, Singapore and Dubai, to name a few cities. I champion a diverse attitude to beauty and style, and have a special interest in exploring the themes of womanhood and my Southeast Asian heritage in my personal projects.
Once a fine art and fashion major, I love people, culture and self-expression. I approach my work with in-depth research, humour, precision and a holistic vision from drawing board conceptualisation to the creative direction in photography. I am multi-skilled and equally tactile as I am digital. The pencil, the paintbrush, the needle, the mouse, the screen—all have been tools of my trade. My creative approach is supplemented with an interest in dynamic business strategies, having worked in brand training and events with Gucci and Loewe.