I champion a diverse attitude to beauty and style, and have a special interest in exploring the themes of womanhood and my Southeast Asian heritage in my personal projects. Once a fine art and fashion major, I love people, culture and self-expression.

With over ten years of experience in fashion, fine art, beauty and the luxury sectors, my creative work has been featured in Elle, Fashion Journal, AnOther Magazine, Frankie Magazine, Sydney Morning Herald and Buro247. My 360 campaigns have reached across the globe spanning London, Hong Kong, Singapore and Dubai, to name a few cities.

I approach my work with in-depth research, humour, precision and a holistic vision from drawing board conceptualisation to the creative direction in photography. I am multi-skilled and equally tactile as I am digital. The pencil, the paintbrush, the needle, the mouse, the screen—all have been tools of my trade. I also bring an understanding of dynamic business strategies, having collaborated on brand training and events with Gucci and Loewe.